A scalable website for Flanders' biggest employer
Glowi is Belgium's largest services company with over 11.000 employees. They specialize in comprehensive solutions for facilities management, home cleaning, and job placement.
Embarking on a rebranding journey, the company recognized the need to bolster its online presence and provide seamless access to its three major business units. The Lunar team, now part of Codana, was tasked with redesigning and developing the new website. Our collaboration aimed to create a platform that would not only showcase Glowi's expertise but also streamline user experience and integrate efficiently with Carerix software solutions for optimized job placements.
Engaging user experience
We began our process with extensive market research and ideation. Through close collaboration with Glowi, we defined a robust product strategy that would align with the company’s business objectives and resonate with its target audiences. We emphasized creating a seamless and engaging user experience, structuring the website to ensure intuitive navigation and straightforward access to Glowi's business units.
Extending Craft CMS with integrations
To enhance and streamline Glowi's job placement process, we expanded the Craft CMS by integrating it with the Carerix platform, VDAB and the Bullhorn applicant tracking system. This custom development allows Glowi to seamlessly manage job postings, track applicants, and facilitate communications, all contributing to a more efficient and streamlined recruitment workflow. Through these integrations, we've ensured a robust and cohesive system that supports Glowi's operational needs.
Brand value
The launch of the contemporary and visually appealing website has significantly elevated Glowi's brand visibility in the Belgian market. By combining cohesive branding, informative content, and a user-friendly interface, we were able to position Glowi as a trusted service provider. The positive response from Glowi and its stakeholders is a testament to the website’s success in effectively communicating Glowi's unique expertise and offerings—and ultimately driving growth across its business units.
Alex Stergialis
Marketing Manager - Glowi
Looking for a partner?
This case highlights our expertise in developing scalable custom CMS solutions that meet the specific needs of organizations within an integrated, connected environment. Do you have a similar challenge or are you looking for a partner to develop a scalable web platform? Contact us, and we’ll be happy to discuss how we can support your vision.